Turning guests away due to limited availability is never easy. Your heart sinks when a family tries to book the same four-person bungalow they stayed in last year—the one by the pool. But that bungalow, along with all the other four-person units in the park, is partially booked for their preferred dates.
You’re left with no choice but to turn them away. But what if we told you there’s a way for holiday parks, vacation rentals, and campsite groups to accommodate more guests without disrupting existing bookings?
Accommodate more people with smart reallocation
Smart reallocation is a tool that maximises bookings by reshuffling reservations around in the background. If a new booking request can’t be immediately met because of conflicts, the system springs into action. It checks for ways to adjust other bookings, so more customers get the booking they want without anyone missing out.
So, how does it work?
It’s actually quite clever. Maxxton’s smart reallocation uses what’s called “shadow plans”. These are background scenarios that keep tabs on every potential booking situation.
1. Clever planning in the background
The actual plan board might show no availability. But in the background, “shadow plans” are running alternative booking scenarios that continuously explore ways to make space for new requests.
2. Making space for new bookings
When a booking request pops up, like the family looking for a bungalow, the system anticipates these needs by using shadow plans to adjust bookings. This creates space for the new request without disrupting guests with specific reservations.
3. Guests only see the final result
The whole process is seamless. Your guests with confirmed bookings aren’t disturbed and will get their unit confirmation two weeks before arrival. And thanks to the system’s background planning, new booking requests get a “yes” far more often.
The tech behind smart reallocation:
Maxxton’s smart reallocation uses linear programming to optimise bookings. If you’ve ever booked a plane ticket, you’ve seen this in action. Airlines use similar techniques to shuffle seat reservations and plan for no-shows, keeping flights as full as possible.
Maxxton’s platform applies this same logic to holiday bookings. Shadow plans work quietly in the background, adjusting reservations to fit new requests without disrupting confirmed stays. The result? More guests, fewer gaps, and a smooth experience for everyone.
All in all, it creates a great guest experience
From the guest’s side, it’s an entirely smooth experience. Those with current bookings won’t ever see any of the background shuffling, because they get their confirmed unit two weeks before arrival. As for guests with specific requests, like wanting a particular unit, Maxxton keeps those untouched. So the new booking gets a green light without upsetting any other plans.
And improves your bottom line
As you know, every unbooked day is a missed opportunity. By filling gaps between stays, Maxxton’s smart reallocation keeps units in use as much as possible. That means more revenue per unit. As the whole process is automated, it’s especially valuable on in-demand weekends and holidays, your staff can spend less time juggling reservations and focus on catering to guests.
Don’t just take our word for it, Roompot saw a 4% boost in bookings
Roompot, a major Dutch holiday park, used Maxxton’s smart reallocation and saw some really great results:
Those numbers really speak for themselves. A 4% boost in bookings could mean tens of thousands in extra revenue each year!
It’s not just a boost in revenue you can look forward to
Maxxton property & reservation management system changes how bookings are managed, making it easier to say “yes” to your guests. Think back to the family eager to return to their favourite bungalow by the pool. With this system, you don’t have to turn them away. Instead, you can accommodate their request without disrupting other bookings, building loyalty and encouraging guests to return.
smart reallocation brings clear results: higher occupancy rates, fewer gaps in the booking calendar, and more happy guests whose specific requests are met. It’s a solution that helps holiday parks, campsites, and vacation rentals operate more smoothly, all while keeping guests loyal and eager to return.
Ready to maximise your occupancy rate?
Wave goodbye to empty days. Book a demo with our team today and learn how our tools can help you boost occupancy, keep your guests happy, and make your property reservation and management more efficient.
