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Maxxton's review of 2021 - Maxxton

Written by Stefan Schoenmaker | January 2, 2022
 

Consolidation and Localisation

Within the Hospitality Industry, it was a year of consolidation and localisation. It was also a year of great differences. While the trends for some resulted in significant growth or high occupancy rates, for others they led to survival on reserves. This was due in particular to the absence of international tourists and expats.

Great demand

According to most of Maxxton’s clients, the holiday homes with private facilities were in great demand. Especially for tourists from local regions. Moreover, consolidation and scale are also clearly visible, with Landal, Roompot, Europarcs and Droomparken. Notably, a lot of money from private equity and investment banks is flowing into the sector. So, there are a lot of possibilities. No wonder that Maxxton has a new record: 1.2 million reservations in 2021.

New collaborations

Looking back at 2021, it was a busy year for Maxxton; think of implementations for new customers such as RCN Vakantieparken, Landal UK and Europarcs/Droomparken. The Web Manager team has also supported many of our new clients. Of course, Maxxton Software has been further developing:

  • The Revenue Manager project started alongside Maxxton’s dedicated clients
  • Optimise the revenue of available units with the Reallocation engine
  • Innovative and effective Customer Care solutions.

Overall, 2021 wasn’t without its challenges. However, with our amazing team and clients we are delighted that we have many successes to be proud of.

 
 
1.2 million reservations

The strong growth has led to a new record of 1.2 million reservations in 2021

 
Scaling and consolidation

Acquisitions, growth and investments are clearly visible in the Hospitality Industry

 
New collaborations

Successful start with RCN Holiday Parks, Landal UK and Europarcs/Droomparken

 
Innovation and development

Various scrum teams have developed new features and software applications