Sandaya, a leading player in premium outdoor hospitality in Europe, announces the rollout of the Maxxton cloud PMS solution across all 68 of its sites in France, Spain, Italy and Belgium.
Effective from 12 November 2025, this migration represents a key new step in the group’s digital transformation and growth strategy.
Designed to support fast-growing multi-site organisations, the Maxxton platform provides Sandaya with a unified infrastructure capable of supporting its expansion whilst ensuring consistent network-wide management, without compromising the flexibility of each individual site.
Maxxton centralises and makes all data accessible in real time, enabling optimisation of both the guest experience and operational processes, supported by AI.
This migration marks a major milestone in Sandaya’s digital roadmap, with the ambition of providing its teams with high-performance tools and offering guests an ever smoother and higher-quality booking and stay experience.
The close collaboration between the Sandaya and Maxxton teams enabled a seamless rollout at the heart of a key, structuring phase of the project.
“The smoothness of this deployment confirms Sandaya’s strategy, which led to the choice of Maxxton, and illustrates our ability to support major players in the hospitality industry in their digital transformation and growth,” commented Bartje Meijboom, CEO of Maxxton.
“We are very pleased with this partnership with Maxxton, which has demonstrated in recent years its ability to innovate in hospitality software solutions. The implementation of the Maxxton solution will be a key element in achieving our growth objectives and developing our commercial activity across Europe,” added François Georges, President of Sandaya.
Sandaya is a 4- and 5-star outdoor hospitality chain founded in 2010 by François Georges and Xavier Guilbert, two executives from the tourism sector. Primarily located in seaside resorts or areas of outstanding tourist appeal, Sandaya offers an innovative, premium proposition featuring modern leisure facilities. The group operates more than 24,200 pitches in France and across Europe (Spain, Italy and Belgium).
Media contacts
Sylvie Vincent-Ledoux
presse@sandaya.fr
+33 (0)6 62 76 57 30
Jean-Yves Challies
Deputy Chief Executive Officer responsible for Communication and Marketing
jy.challies@sandaya.fr
+33 (0)6 12 62 28 74
Maxxton is a leading reservation and property management system designed for holiday park operators, campsite groups, and the vacation rental industry. It helps staff efficiently manage peak season activity across multiple locations while offering smart tools to boost bookings, occupancy, revenue, and guest experiences. Plus, it’s designed to scale as your accommodation portfolio grows.
With over two decades of customer feedback, Maxxton manages 100,000 units and handles 1.5 million reservations annually.
Media contact
Nicolas Ménard
Country Manager France
n.menard@maxxton.com
+33 6 73 48 67 08
maxxton.com