Benefits
Since April 2023, the Reallocation Engine (RE) has been successfully implemented by several of our clients. Based on data from hundreds of thousands of bookings, we can confidently highlight the positive impact it has delivered so far.
Proven Results
(Lowest to highest range across clients)
-
Increase in total bookings: +3.0% ⇥ +4.6%
-
Additional revenue per booking: +2.2% ⇥ +4.3%
-
New bookings with paid preferences: +7.3% ⇥ +13.6%
Conclusion
The Reallocation Engine by Maxxton is a prime example of how digital tools can transform the hospitality industry, particularly in niche markets like holiday parks. By optimising the match between supply and demand, enhancing customer satisfaction through personalised experiences, and streamlining operational efficiency, RE represents a major leap forward in holiday park management.
Q&A with Eefje Dekkers
Can you introduce your company and your role within it?
"I am Eefje Dekkers from Roompot and Landal GreenParks, the leading holiday destination provider in Europe. We offer a wide variety of accommodations and holiday options to suit every preference and budget—from beach houses and designer villas to glamping and luxury farm stays."
What prompted you to work with Maxxton on developing the Reallocation Engine?
"We faced challenges in optimising our booking calendar and minimising vacancy periods. Initially, we considered optimising our calendar just once per night. However, the Reallocation Engine (RE) went beyond that—offering real-time optimisation whenever new bookings come in."
How has the Reallocation Engine improved your booking process?
"Since integrating the RE, our booking process has become far more efficient. The system’s ability to update availability in real time and dynamically reallocate units has reduced our administrative workload and improved customer satisfaction by offering guests more options."
What specific results have you seen in terms of bookings and revenue?
"Since implementing the RE, we’ve seen a significant increase in bookings. Many of these new bookings were made possible through the reallocation of existing reservations, optimising our available inventory."
Have you noticed any improvements in customer satisfaction?
"Absolutely. Before implementing the RE, guests often couldn’t book their preferred accommodation and would either settle for a second-best option or abandon the booking process altogether. In many cases, their preferences could have been met—RE now ensures that happens.
With the RE, not only have we seen an increase in bookings, but also a rise in bookings with specific preferences, indicating higher guest satisfaction."
Would you recommend the Reallocation Engine to other businesses in the hospitality sector?
"I would highly recommend the RE to any business in the hospitality sector looking to enhance operational efficiency and customer satisfaction. The results speak for themselves, and the tool’s scalability makes it suitable for businesses of all sizes."
