Stop the Booking Gaps: A Roompot & Landal GreenParks Case Study

by Maxxton

Posted on Jun 11, 2024 12:00:00 AM

8 min

In the digital era, showcasing your offerings in the best possible way is essential. Effectively matching supply and demand not only enhances the guest experience but also leads to increased bookings and revenue.

Table of contents

To address this, we’ve developed the Reallocation Engine—a powerful tool designed to optimise accommodation assignments and maximise availability. In this article, we explore its key benefits and how it can transform your booking strategy.

What is a Reallocation Engine?

The Reallocation Engine (RE), developed by Maxxton, is designed to optimise occupancy rates and maximise availability in the holiday park industry. By automatically identifying available accommodations and intelligently rearranging booked units, it fills gaps in the booking calendar in real-time—helping operators boost efficiency and revenue.

This hyper-efficient process takes multiple factors into account, including customer preferences, to minimise availability gaps while ensuring guests receive their preferred accommodations. Powered by an advanced algorithm, the RE delivers speed and accuracy, improving both the user experience and conversion rates.

Key Features & Benefits

Real-time Availability Updates – Availability is refreshed at least every 15 minutes, ensuring up-to-date and accurate inventory.
Comprehensive Availability Display – All possible accommodation options are shown, allowing for optimal guest selection.
Smart Reallocation on Booking – A reallocation booking is only initiated after a guest has confirmed their reservation, ensuring efficiency without disrupting the booking flow.
Automated Planning Chart Updates – The system automatically updates the planning chart, keeping operations aligned and eliminating manual adjustments.

With seamless API integration, the Reallocation Engine helps holiday park operators increase occupancy, streamline operations, and enhance guest satisfaction—all while driving higher revenue opportunities.

Benefits

Since April 2023, the Reallocation Engine (RE) has been successfully implemented by several of our clients. Based on data from hundreds of thousands of bookings, we can confidently highlight the positive impact it has delivered so far.

Proven Results

(Lowest to highest range across clients)

Increase in total bookings: +3.0% ⇥ +4.6%
Additional revenue per booking: +2.2% ⇥ +4.3%
New bookings with paid preferences: +7.3% ⇥ +13.6%

Conclusion

The Reallocation Engine by Maxxton is a prime example of how digital tools can transform the hospitality industry, particularly in niche markets like holiday parks. By optimising the match between supply and demand, enhancing customer satisfaction through personalised experiences, and streamlining operational efficiency, RE represents a major leap forward in holiday park management.

Q&A with Eefje Dekkers

Can you introduce your company and your role within it?

"I am Eefje Dekkers from Roompot and Landal GreenParks, the leading holiday destination provider in Europe. We offer a wide variety of accommodations and holiday options to suit every preference and budget—from beach houses and designer villas to glamping and luxury farm stays."

What prompted you to work with Maxxton on developing the Reallocation Engine?

"We faced challenges in optimising our booking calendar and minimising vacancy periods. Initially, we considered optimising our calendar just once per night. However, the Reallocation Engine (RE) went beyond that—offering real-time optimisation whenever new bookings come in."

How has the Reallocation Engine improved your booking process?

"Since integrating the RE, our booking process has become far more efficient. The system’s ability to update availability in real time and dynamically reallocate units has reduced our administrative workload and improved customer satisfaction by offering guests more options."

What specific results have you seen in terms of bookings and revenue?

"Since implementing the RE, we’ve seen a significant increase in bookings. Many of these new bookings were made possible through the reallocation of existing reservations, optimising our available inventory."

Have you noticed any improvements in customer satisfaction?

"Absolutely. Before implementing the RE, guests often couldn’t book their preferred accommodation and would either settle for a second-best option or abandon the booking process altogether. In many cases, their preferences could have been met—RE now ensures that happens.

With the RE, not only have we seen an increase in bookings, but also a rise in bookings with specific preferences, indicating higher guest satisfaction."

Would you recommend the Reallocation Engine to other businesses in the hospitality sector?

"I would highly recommend the RE to any business in the hospitality sector looking to enhance operational efficiency and customer satisfaction. The results speak for themselves, and the tool’s scalability makes it suitable for businesses of all sizes."