When you think of campsites and holiday parks, technology probably isn’t the first thing that comes to mind. You’re more likely imagining an escape—relaxing with family, enjoying the simplicity of nature, or, if you’re a teenager, asking for the Wi-Fi code.

But tech has been quietly changing the hospitality game for decades. Back in the 1960s, the first computerised property management systems popped up, mostly for hotels, helping them manage rooms, rates, and guest records. It took a while—another decade, in fact—before campsites and holiday parks started catching on.

Then the internet came along in the ’90s and changed everything. Suddenly, booking a holiday wasn’t about making phone calls or sending letters; it was just a few clicks away. Platforms like Expedia (launched in 1996) and Booking.com (in 1997) shook up the industry, and it wasn’t long before outdoor accommodations joined the party.

Maxxton was founded in 1998, not just observing this evolution but becoming part of it. We’ve grown alongside the industry, listening to operators, solving problems, and pushing boundaries.

We built tools like a channel manager to sync bookings with platforms like Airbnb and Booking.com. We embraced the cloud so operators could manage their properties from anywhere, with just a swipe or a click. We rolled out guest and owner portals, mobile apps, and AI-driven tools to give everyone—guests, owners, and staff—a better experience. Data became more than just numbers; it became a goldmine for personalisation, pricing, and strategy.

Today, Maxxton is Europe’s go-to SaaS provider for holiday parks, campsites, and holiday rentals. We manage over 100,000 units, handle 1.5 million reservations a year, and have offices in the Netherlands, France, and India. Backed by Fortino Capital, we help holiday parks, holiday rentals, and campsite groups to scale, maximise profits, and give their guests something they’ll carry with them long after they’ve packed their bags.

Because this isn’t just about keeping up, it’s about leading. It’s about changing the game.

It’s about taking hospitality and twisting it into something greater. Together, we’ll transform it.