Holiday parks

Run a thousand accommodation types from booking to back office

A holiday park group is not a hotel with more rooms. It is touring pitches, comfort pitches, seasonal plots, annual pitches, chalets, lodges and sometimes marina berths, each priced, metered, cleaned and sold differently, across every park you own. Maxxton runs all of it on one platform.

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The opportunity

Guests now expect hotel-level service from a lodge in a forest with no front desk. Meeting that without adding a person per park is where the margin is.

Sell the whole estate

Every kind of stay, one booking flow

A three-night chalet break, a season on a comfort pitch and a year on an annual plot are all reservations in one system, handled the same way. Not three separate processes with three sets of paperwork.

Guests can also book a specific unit within their chosen accommodation type.

Earn more per stay

Extras, arrangements and metered supply

Add-ons, packages, tourist tax, pet fees, insurance, and metered electricity, water, and gas are added to the booking and settled with it, so nothing has to be chased at the barrier on departure day.

Keep the guest

Rebook before next season is even priced

A departing guest can rebook their week for next year before rates are finalised, and a loyalty programme rewards them for it. Both run on the reservation record you already hold.

Why holiday park groups run on Maxxton

Maxxton runs 400+ locations, 13 countries and 50K+ accommodations across the platform, built for outdoor hospitality since 1998 rather than adapted from a hotel property management system. The numbers below are live configuration today, drawn from two operators at opposite ends of the segment.

1,094

Accommodation types run by a single operator across 19 parks, on one hierarchy.

Source: Molecaten, live configuration

23,300

Live units in that same estate, from rental chalets to marina berths.

Source: Molecaten, live configuration

600

Distribution channels run by one group, from direct sales to works councils.

Source: Sandaya, live configuration

800

Private owners managed alongside the commercial inventory, in four countries.

Source: Sandaya, live configuration

Holiday park management software for the whole estate

Model the estate as it actually is

Maxxton supports multi-park management without treating every park as identical. Each location keeps its own accommodation types, pricing and booking rules, while add-ons, offers and guest categories are managed centrally at group or brand level. From annual and seasonal pitches to touring pitches, chalets, bungalows and marina berths, everything runs in one system.

Accommodation types per park, shared add-ons, offers and guest categories at group level
Camping and rental accommodation in one portfolio, on one planning chart
Multiple brands, countries, currencies and languages
Changeover-day schedules set per park

Explore Central Reservation System →

Locations list with the accommodation types of one park, including annual pitches and bungalow types

From the people running it

“With Maxxton's AI-driven pricing, we've been able to optimise revenue across nearly all accommodations. It recognises patterns faster than I ever could, allowing us to adjust rates in real time based on demand.”

Jolanda Kamphuis Commercial Director, De Krim Texel

“We use Maxxton because it enables us to keep all data in one place. It also lets us control, manage, and keep growing. With Maxxton, I know there are always possibilities.”

Axel Wiertz Information Architect, Landal

“After being accustomed to the previous system for 20 years, users tend to be resistant to new methods. However, by getting them accustomed to Maxxton software, we were able to win their trust.”

Bastiaan Spaapen Manager ICT, RCN Holiday Parks

“Maxxton is the reliable software-as-a-service partner to facilitate the ambitious holiday parks & campsites strategy of Siblu.”

Mathieu Masson CTO, Siblu Villages

Operators like you

Your holiday park group needs management software that fits four quite different businesses. Find the row that matches how you actually operate.

Enterprise multi-country groups

Landal · Sandaya · Siblu

Sandaya operates 65 parks across four countries, invoicing under three fiscal regimes and selling through around 600 channels. Siblu operates 43.

Mixed rental and pitch estates

Molecaten · Farmcamps · RCN

Molecaten runs 19 parks, 1,094 accommodation types and 23,300 units, mixing rental accommodation, annual and seasonal pitches and a marina.

Owner-let and privately owned units

Ourthe & Somme · Colorful Rentals

Ourthe & Somme lets 180 holiday villas across 10 parks in the Ardennes on behalf of private owners.

Regional and single destination

Beachside · Villapark de Weerribben

Single-park operators run the same platform as the enterprise groups above, on the modules they actually need.

Frequently asked questions

How many accommodation types can one park group actually run?

One Maxxton operator runs multiple accommodation types across 19 parks, mixing rental chalets and bungalows with annual pitches and seasonal plots in a single estate. Accommodation types are hierarchical, so a type defined once at group level inherits down to every park that offers it.

Can the platform handle pitches and rental accommodation in the same estate?

Yes, and in the same reservation flow. The platform supports rental chalets and bungalows, touring and comfort pitches, seasonal plots, annual plots, and marina berths, each with its own pricing model, rentability rules, changeover behaviour, and metering. An annual pitch running a full calendar year and a three-night chalet stay sit in one system.

How many sales channels can a park group run, and does it handle tour operator contracts?

One Maxxton group runs around 600 distribution channels in a hierarchy covering direct sales, free-sale tour operators, allotment tour operators, guaranteed linear contracts and works councils. Free sale books against open inventory. Allotment blocks units at a negotiated rate and bills on what actually sells. Linear blocks units against an upfront sum the partner pays whether they sell or not. That group runs linear contracts with around 150 works council partners, generating over 500 invoices a year.

We operate in several countries. How do invoicing and tourist tax work?

Per site, because that is how the law works. One Maxxton group issues invoices under three regimes at once: NF525 in France, SII in Spain and SDI in Italy, with statutory statistics reporting to the relevant national and regional bodies from the same platform. Each municipality sets the tourist tax, which varies by star rating and age exemption, so a group pays a different rate per commune and sometimes more than one within a single park.

How does the platform handle privately owned units and owner payouts?

The platform calculates owner contracts, settlements, and statements from the same booking records rather than a parallel spreadsheet, and owners access their unit details through a self-service portal. One group manages roughly 800 owners across its parks, including arrangements where the owner uses the unit in low season, and the group commercialises it in high season, with energy metering and annual invoicing generated from the same data. DAC7 reporting comes out of the platform rather than being compiled separately.

Does it support licence-plate barriers, door locks and on-park access?

Yes, through the Integration Manager rather than a fixed scheme. Live setups include licence-plate recognition with a pre-arrival barrier PIN, barcode entry cards, and third-party door-lock and barrier systems. Access technology usually differs park by park, so the platform is configured accordingly rather than assuming a single estate-wide standard.

Which OTAs and third-party systems does Maxxton connect to?

Booking.com, Airbnb via a certified API connection, Expedia, Google Hotel Ads, HomeAway, Interhome, Novasol, Bungalow.net, SiteMinder, Ctoutvert, Avantio and Phobs among others, plus payment providers, e-invoicing networks, access-control systems, insurance partners and data warehouses. Anything not pre-built connects through the Integration Manager, the OTA API standard or a documented REST API.

What happens if the platform goes down in peak season?

Maxxton runs on Google Cloud infrastructure with Kubernetes-managed microservices and multi-region redundancy, so a single failure does not take reservations down with it. Access is controlled through single sign-on and role-based permissions, and we monitor performance and logs continuously.

Can guests book several accommodations together on our website?

Yes. Guests can reserve several accommodations in one online booking, so group reservations don't need a separate telephone booking.

What support and training can our team get?

Maxxton provides ongoing operator support and staff training, so your team can get help with setup and using the platform.