Insights & best practices

Nature travel is booming. Is your PMS ready for Airbnb?

Airbnb as a distribution channel for outdoor hospitality Holiday parks and campsite groups are not the typical Airbnb operator. But the fit is stronger than it looks. Individual units, such as chalets, glamping tents, lodges, mobile homes, are exactly what Airbnb's property type filters an...

Nature travel is having a moment. Outdoor experiences have become the top booked category on Airbnb, with searches for nature stays outpacing all other categories. Globetrender For holiday parks and campsite groups, that...

How to build a digital experience strategy that converts in 2026

What if we told you that your hospitality website might be built for the wrong guest?

Over the past year, 26% of travellers discovered accommodations via OTAs such as Booking.com or Expedia, surpassing search engines. By the time a potential guest reaches your website, they’ve already done their homework....

Private ownership in holiday parks and campsites

On the surface, the model appears familiar: families arrive for seasonal breaks, facilities operate as they always have, and occupancy patterns continue to reflect demand cycles. Beneath this operational continuity, however, ownership structures are shifting. A significant proportion of un...

Across Europe, short-stay accommodation businesses are frequently ownership platforms as well. The model is subtle in appearance but significant in implication.

Goodbye Legacy. Hello Maxxton. Rebuilding our PMS.

When the functional software starts slowing you down The first generation of our property management system looked exactly like enterprise softwares were supposed to look back in 2003: desktop-bound, full of dense tables, tiny checkboxes, nested menus, and an interface that required both p...

In 2015, we decided to transform Newyse, our legacy property management system from 2003, into Maxxton, a cloud-based PMS built around responsiveness, readability, and operational efficiency.

CSE committees: making holidays more accessible for employees in France

Vouchers: a simple system For many operators, the relationship with CSE committees begins with vouchers. Nothing could be simpler. The employee books on the operator's website, just like any other customer. At checkout, they enter a code. The discount applies. This model allows collaborati...

Taking a family vacation isn't a given for all employees. Prices add up quickly. Summer always arrives too soon. A week in a mobile home turns into a series of calculation. It gets postponed. Until later. Until the follo...

Why most loyalty programs fail (and how to fix yours)

Why your efforts fail Most loyalty programs make critical mistakes that push guests away: Generic rewards that don't make customers feel special Difficult redemption processes that make users lose interest Poor timing that catches contacts at the wrong point of interest No team alignment t...

With guests facing countless competing destinations, prices, and more convenient options, the question isn't whether you need a loyalty program, it's whether yours is strong enough to make guests choose you again and aga...

Sustainability that never comes at the expense of the guest

Smarter energy use with real-time data Koole Controls, a specialist in automation hardware for holiday parks, supplies the devices that manage heating inside each accommodation. Maxxton, Europe’s leading property management platform, connects that hardware to your live booking data.

Guests on holiday don’t hold back. They take long showers, turn the heating high and expect comfort from the moment they arrive. For operators, this means rising utility bills. For the planet, it means unnecessary waste....

Security vulnerabilities are inevitable. Our response time shouldn't be.

In this recorded breakout session from the Maxxton Horizon event last June, Asma Oualmakran (Security Consultant, Software Improvement Group) and Hanna Aanjesen (Security & Compliance Officer, Maxxton) explore how organisations can move from reactive defence to proactive security maturity.

Explore how organisations can move from reactive defence to proactive security maturity.

Turning conversations into connections Turning conversations into connections

In this recorded breakout session from the Maxxton Horizon event last June, Product Owner Justin Saaman shows how Maxxton’s Customer Care Manager helps operators move from reactive support to proactive engagement. With all enquiries, chats, calls, and messages unified in one place, teams g...

In hospitality, every guest interaction is an opportunity, not just to resolve questions, but to build stronger relationships.

Why access and climate control are the real tests of hospitality operations

At the gate The first test comes at the gate. A booking might cover two cars, but three arrive. A family shows up early, hoping to swim before check-in. A motorcycle passes under the camera. Bright sunlight blinds a number plate. Each of these edge cases once meant a call to reception, a d...

The gate jams. Three cars back up while the receptionist scrambles with booking sheets. Housekeeping halts because a key has gone missing. In unit 27, the boiler gives out - naturally while a guest is mid-shampoo. Across...

Boost direct bookings Boost direct bookings

In this recorded breakout session from the Maxxton Horizon event last June, Maxxton’s own web consultant, Martin Meijering, shares the latest strategies and technologies to help resorts, parks, and holiday destinations attract more guests while keeping acquisition costs under control.

In today’s competitive hospitality landscape, driving direct bookings is more crucial and more complex than ever.

Inside Maxxton’s developer-led AI journey

Introduction At Maxxton, that journey begins with the developers themselves. What started as experiments to make coding faster and cleaner has grown into a culture of sharing, testing, and improving with AI. By refining how developers work, Maxxton has laid the foundation for features that...

From reservations to last-minute changes, hospitality runs on details. AI promises to make that work easier, but only if it cuts repetitive tasks without losing the personal touch.

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