In this session:
- Why rigid date pickers are one of the biggest sources of booking friction, and flexible alternatives.
- How to avoid the "dead end" searches and broken filters that send guests straight to a competitor.
- Why you're not really selling accommodation, you're selling the memory of an experience.
From interest to booking: optimised flows and smart tech
Once a guest is ready to book, your booking engine has one job: remove every reason to hesitate. Martin compares booking flows to show that there is no single "right" number of steps, but there are plenty of wrong ones. AI-powered add-on recommendations learn from real booking patterns, and real-time reallocation, delivers up to 25% more bookings without adding a single unit.
In this session:
- Why holiday bookings aren't e-commerce, and how multi-step flows actually build confidence.
- How conditional booking flows surface the right add-ons at the right moment, without adding friction.
- How real-time reallocation can unlock up to 25% more bookings.
From booking to rebooking: building loyalty through experience
The relationship doesn't end at booking, in many ways it begins there. From self-service guest portals that reduce call centre volume, to in-stay rebook prompts and priority access for returning guests, this is where a well-designed digital ecosystem compounds: every stay becomes the foundation for the next one.
In this session:
- How the guest portal can combine self-service, personalisation, and loyalty in one place.
- Why the moment directly after booking is critical for guest engagement.
- How to make rebooking the easiest action a guest can take — before they even check out.
Martin Meijering
Web Consultant, Maxxton
Martin Meijering is an experienced web consultant at Maxxton. With a strong background in web development and digital consultancy, Martin plays a key role in improving Maxxton's online platforms and services.
