Insights & best practices

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Master your parks or campsites with our latest insights, trends, and best practices.
Sorry, can you explain the issue again? Sorry, can you explain the issue again?

That’s exactly the kind of friction Maxxton’s Customer Care Manager is designed to remove. Whether a guest reaches out via WhatsApp, email, or phone, their message lands in one central inbox, tagged, prioritised, and routed to the right person based on arrival date, loyalty tier, language,...

“Sorry, can you explain the issue again?” It’s the last thing a guest wants to hear and the last thing your team wants to ask.

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9 Steps to designing and implementing a winning loyalty programme 9 Steps to designing and implementing a winning loyalty programme

Returning customers are the heart of any business. They enjoy your campsite or holiday park, and you enjoy seeing them return. It’s a “you scratch my back, I’ll scratch yours” situation. But let’s face it, keeping customers loyal is no small feat, especially in a competitive industry like ...

In today’s competitive hospitality landscape, earning repeat bookings is more than just good service – it’s about creating meaningful guest relationships.

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Alex just booked. Here’s why he’ll book again Alex just booked. Here’s why he’ll book again

Somewhere near the beach. A pool for the kids. Easy access to the bike trail. They find your resort. It ticks every box. Sleeps five. Clean design. Good reviews. They click ‘book’ and that’s where everything needs to run smoothly.

It’s Tuesday evening. Alex is in the kitchen with a phone in one hand and a half-finished cup of tea in the other. He promised his wife he’d finally book the summer holiday.

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The data-driven holiday park The data-driven holiday park

Accurate, real-time data is no longer a nice-to-have. From pricing and operations to guest satisfaction and future planning, every decision at De Krim is powered by real insights, not guesswork. "No AI without data," says Jolanda. "Gett

Best practices from De Krim Texel | Part 4 Hospitality has always been about understanding people. What they want, what they need, and what makes a stay feel seamless. But as expectations rise and competition grows, intu...

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Accessibility is about inclusion, and we're ready for it Accessibility is about inclusion, and we're ready for it

For the 87 million Europeans living with a disability, this matters. And from 28 June 2025, it will also be required by law.

Making websites more accessible isn’t just a technical requirement – it’s about giving everyone equal access to online information, services, and experiences.

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Technology clears the way so staff can connect Technology clears the way so staff can connect

But when staff are bogged down with admin, chasing updates, or struggling with messy systems, they waste time on repetitive tasks instead of what really matters: helping guests and making their stay unforgettable.

Best practices from De Krim Texel | Part 3 A smooth, effortless stay doesn’t happen by accident. Behind the scenes, teams are working non-stop, responding to requests, fixing issues, and keeping everything running like c...

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The hidden formula for happy guests The hidden formula for happy guests

At De Krim, that’s the goal: making great service feel natural. No unnecessary friction, no delays. Just a well-run operation where guests feel looked after. Not because they had to ask, but because it was already handled.

Best practices from De Krim Texel | Part 2 Most people don’t rave about a smooth check-in or a spotless room. They expect that. What they remember is when everything just works. When their holiday feels effortless, like ...

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Before guests even book, we know their perfect holiday Before guests even book, we know their perfect holiday

Founded in 1970, De Krim started as a small initiative to bring more visitors to the northern part of Texel. Today, it has grown into a large operation with multiple holiday parks, campsites, a golf course, and a hotel. But what makes De Krim special is how it manages the entire guest life...

Best practices from De Krim Texel | Part 1 A holiday to Texel often starts with a simple question: What kind of experience are you looking for? It could be a family getaway packed with entertainment or a quiet retreat by...

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Smarter choices, higher revenue: AI-powered add-on recommendations Smarter choices, higher revenue: AI-powered add-on recommendations

Your guests love add-ons. They’re not just practical—like a cot for the baby—they’re the thoughtful extras that make a holiday unforgettable. A bottle of champagne, a bike rental, or a surprise can turn a good stay into something special.

Guests love add-ons that enhance their stay, from champagne on arrival to family bike rentals. But too many choices can overwhelm them, leading to indecision. That’s where AI comes in.

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