Insights & best practices

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Master your parks or campsites with our latest insights, trends, and best practices.
AI for holiday parks, campsites and vacation rentals AI for holiday parks, campsites and vacation rentals

However, most of the decisions they must face regarding pricing, booking, or recommendations are still based on their own judgments and insights. Maxxton, the enterprise platform for accommodation providers, has been working on data-driven features to assist or relieve staff from making th...

Staff at holiday parks, campsites and vacation rentals start to have more and more advanced reservation & property management at their disposal to help them process and streamline operations and management.

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Introducing customer data deduplication with machine learning Introducing customer data deduplication with machine learning

If you are excited about launching campaigns or crafting strategic reports, here is a key point to consider: the risk of encountering corrupt or duplicated data.

Imagine the challenges posed by multiple records of the same person in your database. Sorting through and eliminating these duplicates is a sizable and error-prone task. However, machine learning offers a solution.

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Accommodation allocation through priority management Accommodation allocation through priority management

A well-structured priority management system ensures an efficient booking process that optimises occupancy, minimises revenue loss, and maintains fairness among owners, all while adhering to contractual agreements and es...

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Hiring and retaining top talent Hiring and retaining top talent

At Maxxton, we have built a high-density talent environment through a strategic and deliberate approach. The stronger our team, the greater our collective achievements.

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Emerging trends in European hospitality Emerging trends in European hospitality

In Europe, clear trends have emerged in recent years. These trends vary by industry, country, and provider.

The hospitality industry in Europe is evolving rapidly, shaped by shifting traveller expectations, technological advancements, and changing market dynamics. While trends vary by industry, country, and provider, some patt...

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6 paradoxes in price offering in the outdoor accommodation industry 6 paradoxes in price offering in the outdoor accommodation industry

1. Time paradox The first paradox entails time: using historical data to ensure optimisation in the present. You most likely know the sentence “past performance is no guarantee of future results”. So, how can we assume that historical data in the outdoor accommodation industry will lead to...

Pricing in the outdoor accommodation industry is full of contradictions. What seems like a logical approach can sometimes backfire, leaving operators questioning their strategies. Over the years, we’ve identified six key...

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Transparency with all-in prices that include all additional costs Transparency with all-in prices that include all additional costs

To address this, Maxxton ensures that website visitors see accurate, all-inclusive prices throughout the booking journey. Whether through the web manager or API integration, this solution helps reduce exit rates and provides a clear and seamless booking experience.

Pricing transparency is key to enhancing the customer experience during the booking process. Unexpected costs can lead to frustration and abandoned bookings.

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Maximise results from your online search and book flow Maximise results from your online search and book flow

Predefined (static) flows change into (personalised) smart (dynamic) flows. Hence, flexibility and the ability to easily adjust the book flow are key. Even better, make your flow adaptable to relevant parameters and start using different flows per situation. The most obvious parameters tha...

There is not just one best way to configure your search & book flow. There are many situations that require different approaches.

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Making the total cost of ownership of your IT landscape visible Making the total cost of ownership of your IT landscape visible

The total cost of your IT landscape in the hospitality industry consists of initial costs and ongoing costs. Total cost = ⅀ Cx C1: Initial costs C2: Ongoing costs In the following table we share a breakdown of cost components per IT landscape:

This article explores three types of IT landscapes, providing a detailed breakdown of their cost components. By assessing these costs, you can gain a clearer understanding of your Total Cost of Ownership (TCO)

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Hybrid index mode Hybrid index mode

One of the most recent projects at Maxxton is the Hybrid Index Mode, designed to enhance search performance and address price-format inconsistencies between supplier data and Maxxton software.

Introducing the Hybrid Index Mode, designed to enhance search performance and manage price format inconsistencies between supplier data and Maxxton Software.

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Reallocation Engine Reallocation Engine

Where and in what type of accommodation people stay makes all the difference, and customers usually stay for a relatively long time

When we compare the hotel industry to the holiday park industry, it is clear that customers of the holiday park industry are more inclined to select the type of accommodation in which they will stay.

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