Maxxton for Sales & Marketing

Smarter tools to attract guests and keep them coming back

Apply intelligent, cost-effective strategies to attract potential guests, drive direct bookings, complement distribution channels, and foster loyalty. Maxxton supports sales and digital marketing teams with a system designed to deliver results while streamlining daily operations.

Winning sales & marketing teams run on Maxxton

01

Show off your properties

Upload and manage inventory in one swoop across multiple channels.

02

Optimise distribution

Balance direct bookings and OTA visibility for better revenue management.

03

Turn data into results

Leverage data and AI to personalise recommendations, tweak pricing, and gain a deeper understanding of your guests.

04

Engage guests

Give guests tools to sign up for activities, upgrade their stays, and earn rewards.

Keep inventory management simple

Maxxton saves you time while making sure your properties are always presented at their best.

  • Clear organisation
    Upload property inventory, details, pricing, and availability effortlessly.
  • Set booking conditions
    Set booking conditions such as length of stay, arrival date, upfront booking terms, and pricing. Maxxton allows you to set these conditions hierarchically by brand, location, or accommodation type.
  • Accelerate the setup for new seasons and properties
    Clone booking rules when starting a new season or adding accommodations, so you can get up and running in no time.
Define, organise, and update easily

Optimise distribution channels

Finally, no more one-size-fits-all distribution. Maxxton gives you the flexibility to optimise every channel for maximum impact. 

  • Tailor per platform
    Adjust booking rules, inventory representation, and selection for each channel. Prioritise availability on direct channels to maximise bookings.
  • Keep rates consistent
    Set a base rate with automatic percentage adjustments for specific platforms. Any changes to the base rate are applied across channels instantly.
  • Add digital campaigns to the mix
    Drive more direct bookings by running targeted campaigns with our partner, Adchieve. Get your listings featured prominently on metasearch platforms like Tripadvisor, Trivago, and Google Vacation Rentals.
Channel Manager - Distribution channel management-1

Turn data into revenue opportunities

Maxxton turns your data into smarter decisions, helping you deliver better guest experiences while boosting revenue.

  • Prioritise units
    Make sure the right units are shown on top, based on owner-guaranteed income, planning board gaps, and accommodation ranking.
  • Personalise offers
    Use AI to recommend add-ons based on stay dates, travel party, and the type of accommodation booked.
  • Maximise revenue and occupancy
    Leverage dynamic pricing to adjust rates in real-time based on bookings. By forecasting demand and analyzing price sensitivity, Maxxton ensures optimal pricing at all times.
  • Boost rebookings
    Encourage repeat bookings with early-bird deals or allow guests to secure future stays—even before next season's rates are finalised.
Content Manager - Centralised Hub for All Operations

Engage guests

Maxxton gives you the tools to increase reservations and engage guests:

  • Build a hospitality-first website
    Showcase your location and services with Maxxton’s CRM, featuring a reservation engine and guest portals for add-ons, upgrades, and repeat bookings. Built-in SEO tools help increase visibility and drive organic traffic.
  • Create a seamless reservation journey
    Apply our conditional reservation flow to create an experience guests can’t walk away from. Customise automated emails to match your brand’s tone and style for a cohesive experience.
  • Boost engagement with personalised offers
    Offer vouchers, discounts, and special deals to attract the right guests, encourage rebookings, or let them invite friends and family.
  • Incorporate activities into their stay
    Easily manage on-site activities and allow guests to sign up through the front office or their guest portal.
  • Reward loyalty
    Create a simple loyalty program where guests earn points from their first booking, with no complicated sign-up. Define how points are earned, redeemed, and calculated to encourage repeat visits.

 

Content Manager - Control How You Showcase Your Portfolio

The time has come for more cost-efficient sales & marketing.