Maxxton for Sales & Marketing
Smarter tools to attract guests and keep them coming back
Apply intelligent, cost-effective strategies to attract potential guests, drive direct bookings, complement distribution channels, and foster loyalty. Maxxton supports sales and digital marketing teams with a system designed to deliver results while streamlining daily operations.
Winning sales & marketing teams run on Maxxton
01
Show off your properties
Upload and manage inventory in one swoop across multiple channels.
02
Optimise distribution
Balance direct bookings and OTA visibility for better revenue management.
03
Turn data into results
Leverage data and AI to personalise recommendations, tweak pricing, and gain a deeper understanding of your guests.
04
Engage guests
Give guests tools to sign up for activities, upgrade their stays, and earn rewards.
Keep inventory management simple
Maxxton saves you time while making sure your properties are always presented at their best.
- Clear organisation
Upload property inventory, details, pricing, and availability effortlessly. - Set booking conditions
Set booking conditions such as length of stay, arrival date, upfront booking terms, and pricing. Maxxton allows you to set these conditions hierarchically by brand, location, or accommodation type. - Accelerate the setup for new seasons and properties
Clone booking rules when starting a new season or adding accommodations, so you can get up and running in no time.

Optimise distribution channels
Finally, no more one-size-fits-all distribution. Maxxton gives you the flexibility to optimise every channel for maximum impact.
- Tailor per platform
Adjust booking rules, inventory representation, and selection for each channel. Prioritise availability on direct channels to maximise bookings. - Keep rates consistent
Set a base rate with automatic percentage adjustments for specific platforms. Any changes to the base rate are applied across channels instantly. - Add digital campaigns to the mix
Drive more direct bookings by running targeted campaigns with our partner, Adchieve. Get your listings featured prominently on metasearch platforms like Tripadvisor, Trivago, and Google Vacation Rentals.

Turn data into revenue opportunities
Maxxton turns your data into smarter decisions, helping you deliver better guest experiences while boosting revenue.
- Prioritise units
Make sure the right units are shown on top, based on owner-guaranteed income, planning board gaps, and accommodation ranking. - Personalise offers
Use AI to recommend add-ons based on stay dates, travel party, and the type of accommodation booked. - Maximise revenue and occupancy
Leverage dynamic pricing to adjust rates in real-time based on bookings. By forecasting demand and analyzing price sensitivity, Maxxton ensures optimal pricing at all times. - Boost rebookings
Encourage repeat bookings with early-bird deals or allow guests to secure future stays—even before next season's rates are finalised.

Engage guests
Maxxton gives you the tools to increase reservations and engage guests:
- Build a hospitality-first website
Showcase your location and services with Maxxton’s CRM, featuring a reservation engine and guest portals for add-ons, upgrades, and repeat bookings. Built-in SEO tools help increase visibility and drive organic traffic. - Create a seamless reservation journey
Apply our conditional reservation flow to create an experience guests can’t walk away from. Customise automated emails to match your brand’s tone and style for a cohesive experience. - Boost engagement with personalised offers
Offer vouchers, discounts, and special deals to attract the right guests, encourage rebookings, or let them invite friends and family. - Incorporate activities into their stay
Easily manage on-site activities and allow guests to sign up through the front office or their guest portal. - Reward loyalty
Create a simple loyalty program where guests earn points from their first booking, with no complicated sign-up. Define how points are earned, redeemed, and calculated to encourage repeat visits.
