RCN Holiday Parks was founded in 1952 as an initiative of the Dutch Reformed Church (Nederlandse Hervormde Kerk) to provide affordable recreation for the lower-middle and skilled working classes. The first site, the Grote Bos recreation centre on the Hydepark estate in Doorn (now RCN het Grote Bos), set the template: a modern park in nature, open to all families regardless of faith. New parks soon followed across the Netherlands, and in 1999, RCN opened its first camping site in France, the start of its international expansion.
RCN's guiding principle has stayed remarkably consistent over seven decades: a holiday should be good for the guest, good for local communities, and good for the natural environment. All profits are reinvested in social projects, so every booking helps fund holidays and recreation for others, and sustainability sits alongside that purpose in how RCN designs, runs, and renovates its parks. The brand's tagline, "Good for you, good for each other", captures that approach in one line.
With 18 parks across three countries and a guest satisfaction score of 8.5, RCN needed an operational backbone that matched the consistency of its brand promise. The decision to consolidate on Maxxton stemmed from that need: a single cloud-based platform capable of handling French legislation, multi-country operations, dynamic pricing, and CRM, while still allowing each park to keep its own character.
B.S., Manager ICT, RCN Holiday Parks
French fiscal law requires NF525 certification for point-of-sale systems that handle cash transactions, and the rules continue to evolve. RCN's previous system struggled to keep up, adding administrative burden and compliance risk for every French park.
RCN was running operations across multiple tools that did not fully connect. The team needed an all-in-one solution covering CRM, dynamic pricing, and process automation so staff could stop juggling systems and focus on guests.
After two decades on the same software, RCN's teams were understandably wary of change. A steep learning curve, established habits, and uncertainty about a new platform meant change management was as important as the software itself.
The transition to Maxxton included a careful data migration that preserved RCN's historical records and avoided unnecessary downtime. "We tried to avoid any data loss, and we still have access to our historical data. So, overall, we are proud of successfully achieving our set goals," says B.S., Manager ICT, RCN Holiday Parks.
NF525 certification is now implemented across all eight RCN parks in France. The compliance burden that the previous system could not keep up with is now handled within the platform, freeing the team from manual oversight.
The Customer Care solution gives RCN staff a complete view of every guest, enabling them to anticipate needs and resolve inquiries faster. Response times improved, and manual tasks dropped.
With Maxxton's multi-language functionality, RCN runs locations in the Netherlands, France, and Germany on a single platform. That simplifies day-to-day management for both headquarters and local park teams, and removes the overhead of running country-specific systems in parallel.
The platform supports RCN's future growth and simplifies the integration of new properties. As RCN adds parks or expands services, the system scales without new tooling, protecting the investment already made and keeping onboarding fast.