Founded in 1952 by the Dutch Reformed Church
RCN Holiday Parks was founded in 1952 as an initiative of the Dutch Reformed Church (Nederlandse Hervormde Kerk) to provide affordable recreation for the lower-middle and skilled working classes. The first site, the Grote Bos recreation centre on the Hydepark estate in Doorn (now RCN het Grote Bos), set the template: a modern park in nature, open to all families regardless of faith. New parks soon followed across the Netherlands, and in 1999, RCN opened its first camping site in France, the start of its international expansion.
Profits that go back into social projects
RCN's guiding principle has stayed remarkably consistent over seven decades: a holiday should be good for the guest, good for local communities, and good for the natural environment. All profits are reinvested in social projects, so every booking helps fund holidays and recreation for others, and sustainability sits alongside that purpose in how RCN designs, runs, and renovates its parks. The brand's tagline, "Good for you, good for each other", captures that approach in one line.
Why RCN chose Maxxton
With 18 parks across three countries and a guest satisfaction score of 8.5, RCN needed an operational backbone that matched the consistency of its brand promise. The decision to consolidate on Maxxton stemmed from that need: a single cloud-based platform capable of handling French legislation, multi-country operations, dynamic pricing, and CRM, while still allowing each park to keep its own character.
B.S., Manager ICT, RCN Holiday Parks
Challenges of operating across three countries
Compliance with French NF525 certification
French fiscal law requires NF525 certification for point-of-sale systems that handle cash transactions, and the rules continue to evolve. RCN's previous system struggled to keep up, adding administrative burden and compliance risk for every French park.
- Keeping software aligned with changing French legislation
- Compliance risk across all eight French sites
- Manual work to maintain certification
Fragmented systems and limited automation
RCN was running operations across multiple tools that did not fully connect. The team needed an all-in-one solution covering CRM, dynamic pricing, and process automation so staff could stop juggling systems and focus on guests.
- No single source of truth for pricing, CRM, and operations
- Manual handovers between systems
- Limited automation in repetitive workflows
User adoption after 20 years on the same system
After two decades on the same software, RCN's teams were understandably wary of change. A steep learning curve, established habits, and uncertainty about a new platform meant change management was as important as the software itself.
- Long-standing habits built around the previous system
- Anxiety around the learning curve
- Need for consistent guidance across all locations
How Maxxton supports RCN
All-in-one cloud-based platform
RCN moved from disconnected tools to Maxxton's cloud-based platform, which brings reservations, CRM, pricing, and automation into a single environment. Teams across all 18 parks now share real-time data without juggling multiple systems, which removes friction at every operational handover. The platform is built to scale, so adding a new park does not mean adding new tooling.
Built-in NF525 certification
Maxxton's NF525 certification is implemented across all RCN parks in France, ensuring all cash and POS transactions comply with French fiscal law. Certification updates are handled inside the platform, so RCN no longer manages compliance manually park by park. That removes both the administrative burden and the risk that drove RCN to seek a new system in the first place.
Dynamic pricing with demand forecasting
The platform's dynamic pricing engine automatically adjusts rates based on demand forecasting. RCN can respond to seasonality, market shifts, and local demand across all parks without having to reprice each site by hand. The result is more competitive pricing with far less manual intervention from the revenue team.
Customer Care solution, co-created with RCN
Maxxton and RCN built a Customer Care solution together that gives staff a 360° view of every guest. The tool streamlines handling guest questions, anticipates their needs, and reduces manual tasks for service teams. "The Maxxton and RCN team are made up of an amazing group of people and of course, it was a challenge at first to switch to a whole new system. However, both teams can work together and achieve the set goals," says B.S., Manager ICT, RCN Holiday Parks.
Mobile household app and activity planner
After go-live, RCN and Maxxton kept co-developing tools to support park operations, including a mobile household app and an activity planner. Both came directly from RCN's day-to-day needs and have since been added to Maxxton's broader platform, so other operators benefit from solutions shaped by RCN's on-the-ground experience.
Results: a single platform across three countries
Key takeaways
- Successful go-live and full data migration with no loss of historical records
- NF525 certification active at all eight RCN parks in France
- 18 parks running on one cloud-based platform with multi-language and dynamic pricing
Successful go-live and data migration
The transition to Maxxton included a careful data migration that preserved RCN's historical records and avoided unnecessary downtime. "We tried to avoid any data loss, and we still have access to our historical data. So, overall, we are proud of successfully achieving our set goals," says B.S., Manager ICT, RCN Holiday Parks.
NF525 certification across every French park
NF525 certification is now implemented across all eight RCN parks in France. The compliance burden that the previous system could not keep up with is now handled within the platform, freeing the team from manual oversight.
360° guest view through Customer Care
The Customer Care solution gives RCN staff a complete view of every guest, enabling them to anticipate needs and resolve inquiries faster. Response times improved, and manual tasks dropped.
Multi-language operations across three countries
With Maxxton's multi-language functionality, RCN runs locations in the Netherlands, France, and Germany on a single platform. That simplifies day-to-day management for both headquarters and local park teams, and removes the overhead of running country-specific systems in parallel.
A scalable foundation for future growth
The platform supports RCN's future growth and simplifies the integration of new properties. As RCN adds parks or expands services, the system scales without new tooling, protecting the investment already made and keeping onboarding fast.