Why most loyalty programs fail (and how to fix yours)

Why your efforts fail

Most loyalty programs make critical mistakes that push guests away:

• Generic rewards that don't make customers feel special
• Difficult redemption processes that make users lose interest
• Poor timing that catches contacts at the wrong point of interest
• No team alignment that lacks coherence in the eyes of your customers
• Incomplete guest insights that leave your data non-exploitable

The truth? If your guests don't feel valued and special, they have no reason to stay loyal.

The fix: data, personalisation, pride

Elwin Vreeke reveals the foundation of winning loyalty programs: clean data, personalised experiences, and making guests feel proud of being YOUR guest. Not just satisfied. Not just rewarded. Proud.

In just six months, Maxxton clients merged over 50,000 duplicate records, which is 50,000 missed opportunities to build real relationships.

Your guests have options. Give them a reason to choose you.

Watch the session to discover what's holding your loyalty program back and learn practical solutions you can implement today.