Boost direct bookings

In this recorded breakout session from the Maxxton Horizon event last June, Maxxton’s own web consultant, Martin Meijering, shares the latest strategies and technologies to help resorts, parks, and holiday destinations attract more guests while keeping acquisition costs under control.

In this session:

• Why rigid date pickers are one of the biggest sources of booking friction, and flexible alternatives.
• How to avoid the "dead end" searches and broken filters that send guests straight to a competitor.
• Why you're not really selling accommodation, you're selling the memory of an experience.

From interest to booking: optimised flows and smart tech

Once a guest is ready to book, your booking engine has one job: remove every reason to hesitate. Martin compares booking flows to show that there is no single "right" number of steps, but there are plenty of wrong ones. AI-powered add-on recommendations learn from real booking patterns, and real-time reallocation, delivers up to 25% more bookings without adding a single unit.

In this session:

• Why holiday bookings aren't e-commerce, and how multi-step flows actually build confidence.
• How conditional booking flows surface the right add-ons at the right moment, without adding friction.
• How real-time reallocation can unlock up to 25% more bookings.

From booking to rebooking: building loyalty through experience

The relationship doesn't end at booking, in many ways it begins there. From self-service guest portals that reduce call centre volume, to in-stay rebook prompts and priority access for returning guests, this is where a well-designed digital ecosystem compounds: every stay becomes the foundation for the next one.

In this session:

• Hoe het gastportaal selfservice, personalisatie en loyaliteit op één plek kan combineren.
• Waarom het moment direct na de boeking cruciaal is voor betrokkenheid.
• Hoe je herboeking de makkelijkste actie maakt die een gast kan ondernemen, nog voordat ze vertrekken.

Martin Meijering
Web Consultant, Maxxton

 Martin Meijering is een ervaren webconsultant bij Maxxton. Met een sterke achtergrond in webontwikkeling en digitale consultancy speelt Martin een sleutelrol in het verbeteren van Maxxton's online platformen en diensten.