Europe is where outdoor-hospitality demand meets spending power, and for holiday parks, international guests are a fast lever to lift occupancy. Two source markets are leading that demand right now: Germany and Scandinavia. Reaching either one depends on something many operators still underestimate and neglect : smart channel management.
In this recorded breakout session from the Maxxton Horizon event last June, Maxxton’s own web consultant, Martin Meijering, shares the latest strategies and technologies to help resorts, parks, and holiday destinations attract more guests while keeping acquisition costs under control.
Nature travel is having a moment. Outdoor experiences have become the top booked category on Airbnb, with searches for nature stays outpacing all other categories. Globetrender For holiday parks and campsite groups, that is not a trend to watch from a distance. It is a distribution opportunity, if your PMS can keep up.
In 2015, we decided to transform Newyse, our legacy property management system from 2003, into Maxxton, a cloud-based PMS built around responsiveness, readability, and operational efficiency.
Guests on holiday don’t hold back. They take long showers, turn the heating high and expect comfort from the moment they arrive. For operators, this means rising utility bills. For the planet, it means unnecessary waste.
Brand loyalty in outdoor hospitality isn't built at check-out, it's built in every interaction along the way.
The gate jams. Three cars back up while the receptionist scrambles with booking sheets. Housekeeping halts due to a missing key. In unit 27, the boiler gives out - naturally while a guest is mid-shampoo. Across the park, the pool is already over capacity. For operations managers, that’s a typical Monday.
In today’s competitive hospitality landscape, driving direct bookings is more crucial and more complex than ever.
“Sorry, can you explain the issue again?” It’s the last thing a guest wants to hear and the last thing your team wants to ask.
It’s Tuesday evening. Alex is in the kitchen with a phone in one hand and a half-finished cup of tea in the other. He promised his wife he’d finally book the summer holiday.
At Maxxton, we have built a high-density talent environment through a strategic and deliberate approach. The stronger our team, the greater our collective achievements.
The hospitality industry in Europe is evolving rapidly, shaped by shifting traveller expectations, technological advancements, and changing market dynamics. While trends vary by industry, country, and provider, some patterns are undeniable.
