How Maxxton facilitated growth across borders for Landal
Landal is the new brand formed from the merger of Roompot and Landal GreenParks.
As a leader in diverse holiday experiences across Europe, Landal offers guests unforgettable stays in more than 30,000 accommodations across 300 stunning locations in 13 countries.

With a wide range of destinations, accommodation types, and holiday options, Landal caters to every preference and budget—from beach houses and designer villas to glamping experiences, lodges, and luxury chalets. Hosting over 5.5 million guests annually, Landal provides unparalleled holiday choices in all seasons.

The challenges
Managing such an expansive network presented a complex set of IT challenges:
- Landal’s previous software system lacked multi-language and multi-currency support, making international expansion difficult—especially after adding several UK parks.
- An outdated user interface reduced usability, slowing down employee onboarding and delaying time-to-market for new locations.
- The need for a scalable, centralised system became more pressing as the company grew.
According to Landal:
“After expanding the franchise network in the UK, we needed a new multi-language and multi-currency solution, and both requirements were available in Maxxton Software.”
Why Maxxton
Following a detailed evaluation by the IT team, Landal selected Maxxton for its:
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Cloud-based architecture, providing scalability and flexibility.
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Multi-currency and multi-language capabilities, essential for international growth.
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Innovation, staying ahead of competing solutions.
Axel Wiertz, Landal’s Information Architect, explains the decision:
“After a thorough investigation with our IT team, we decided to take on Maxxton as our software partner because Maxxton was at least two years ahead of its time compared to other software systems.”
Solution
Landal gradually implemented Maxxton’s platform, leveraging its comprehensive management features for bookings, check-ins, inventory, and reservations.
Maxxton’s centralised data management enabled Landal to:
- Manage all parks efficiently while maintaining accurate, real-time data.
- Streamline reservation and content management, simplifying updates and ensuring accuracy.
- Rework workflows and refine business processes for greater operational efficiency.
Wiertz highlights the key advantage:
“We use Maxxton because it enables us to keep all data in one place. It also allows us to control, manage, and continue growing. With Maxxton, I know there are always possibilities.”
Additionally, Maxxton provided continuous support, training, and best practices, helping Landal fully leverage the platform’s capabilities.
A major focus for Landal is automation to scale efficiently. Maxxton’s configurable business rules ensure a seamless transition for newly acquired locations, accommodation types, and units.
“At Landal, we are always looking for ways to automate our processes. One of the advantages of working with Maxxton Software is the quick and easy configuration of newly acquired parks. Furthermore, the API connectivity has been significant in obtaining price and availability data for our website and third-party interfaces.”
Results
- API Connectivity – Seamless integration with third-party systems, enabling real-time data sharing and enhancing online booking channels.
- Centralised Data Management – A single source of truth for accurate, up-to-date information across all locations.
- Efficient Content Management – Simplified accommodation inventory updates, ensuring smooth operations as Landal continues to expand.
- Scalability & Fast Configuration – Accelerates onboarding for new parks, reducing time and costs for integrating newly acquired properties.
- Multi-Currency & Multi-Language Support – Enables Landal to cater to diverse markets and guests, driving successful European expansion.
With Maxxton’s innovative platform, Landal continues to scale operations, enhance guest experiences, and simplify management across borders—ensuring a future of seamless growth and operational excellence.