Web Manager: Your tool for facilitating the online customer journey
In partnership with several holiday parks and OTAs, we have developed new features that make the Web Manager even more relevant for the Hospitality Industry.
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- New features
- Benefits
- Integrated booking engine
- Guest environment
- Search accommodation on map
- Conditional widgets integration
- Dynamic linking components
- What is Maxxton's Web Manager?
- Why use Maxxton's Web Manager?
- Who is using the Web Manager?
- Yes, you only need to create a page once. Even on different domains and in a different look and feel.
Additionally, the full and direct integration with Maxxton Software has been further enhanced. Maxxton’s Web Manager is designed to simplify website management, allowing you to make dynamic page updates and modifications with ease.
Web Manager is a purpose-built, in-house Content Management System (CMS), developed from the ground up to meet your specific needs.
New features
We highlight here five new features out of many others:
- Guest environment
- Integrated booking engine
- Dynamic linking components
- Conditional widget integration
- Search and book accommodations on map
Benefits
- No inaccurate or delayed data
- Optimise your customer journey
- Increase your direct online bookings
Integrated booking engine
When guests search for accommodation, they see real-time availability along with the relevant prices. A booking engine can be customised to match your preferences, allowing visitors to filter by date, accommodation type, region, number of guests, price, and more—all of which you can configure yourself to ensure the most relevant filtering for your target audience.
By using a one-click template, you can seamlessly integrate a booking engine into specific landing pages. You can also apply discounts or set conditions for specific promotions (e.g. summer offers).
With Web Manager, data, intuitive and customisable design, and user experience come together to create a smooth and efficient booking process."**
This version enhances readability and keeps the tone professional yet engaging. Let me know if you’d like any further refinements!
Guest environment
The success of your business is largely influenced by customer satisfaction. When guests have a positive experience, they are more likely to return and share their experience with friends and family—leading to even more bookings.
Additionally, satisfied customers reduce the workload for your help desk while increasing revenue from add-ons. You can also showcase current add-on offers, making them more accessible and appealing. By presenting all relevant information on a single page, you ensure that guests stay informed and in control before, during, and after their stay.
For example, in the ‘My Environment’ section, guests can view, modify, and update their booking details—such as registration numbers for automatic gate barriers, arrival times, and travel party information.
- Reduce additional work for the customer service
- Provide the guests full control of their reservation
- Stand out from your competition with a full-on product
- Provide the guests with the ultimate customer experience
Search accommodation on map
With our Web Manager, your guests can easily choose and book their preferred accommodation at their desired location using a user-friendly, interactive map. Availability is instantly visible, showing which locations are free for the selected period and which are already booked.
This feature is ideal for holiday parks, campsites, and vacation rentals. Guests can also filter relevant parameters on the map, such as amenities, availability, number of guests, and destination. The map updates in real time based on the selected filters, displaying only the most relevant results.
Conditional widgets integration
Maxxton introduces an elegant new feature: conditional widget integrations—personalised content tailored to your specific business needs. A key advantage of this feature is ensuring the right content appears on the right page at the right time.
Conditional widget integrations allow you to control whether each widget is displayed on a specific page and customise the guest’s journey accordingly. Thanks to the combination of static and dynamic widgets, you can effortlessly showcase relevant add-ons. For example, if a guest is travelling with a child, you can display child-friendly add-ons tailored to their needs.
By delivering a more personalised experience, conditional widgets enhance engagement and increase the likelihood of conversion, making guests feel as though they’ve received bespoke support from you.
Dynamic linking components
If your page contains multiple dynamic elements, such as resort or accommodation information, or simply a location, you can link specific components to the page you configure—whether individually or as part of a flow.
Web Manager provides out-of-the-box, best-practice templates, allowing you to test different layouts and presentation styles for your guests. Additionally, you can design and create your own result panels for accommodation types and units/objects.
What is Maxxton's Web Manager?
The Web Manager is an in-house built Content Management System (CMS). It is a tool to optimise your customer journey touchpoints and to increase your direct bookings.
Why use Maxxton's Web Manager?
Maxxton developed the Web Manager to bridge the gap between the ‘front’ and ‘back’ end. Traditional websites are static and often fail to display accurate, real-time information from PMS databases. Moreover, they can lead to unnecessary distractions, while plugins and various third-party software may introduce inefficiencies—or worse, inaccurate or delayed data.
With Web Manager, you can focus on marketing (‘front’) and increasing bookings, while Maxxton takes care of the technical aspects (‘back’).
Who is using the Web Manager?
- De Krim
- Vodatent
- Vacansoleil
- Farmcamps
- Weerribben
- Alpin Rentals
- Nautic Rentals
- Ourthe Somme
- Lifestyle Holidays
- Castle Vacation Rentals
- Corporate housing factory
How can I keep my website up-to-date?
Maxxton offers a range of online services to help you keep your website up to date. Furthermore, Web Manager is a SaaS module that is continuously improved, so you don’t need to build features from scratch.
Can I publish a page multiple times?