6 paradoxes in price offering in the outdoor accommodation industry
1. Time paradox The first paradox entails time: using historical data to ensure optimisation in the present. You most likely know the sentence “past performance is no guarantee of future results”. So, how can we assume that historical data in the outdoor accommodation industry will lead to...
Pricing in the outdoor accommodation industry is full of contradictions. What seems like a logical approach can sometimes backfire, leaving operators questioning their strategies. Over the years, we’ve identified six key...