Customer centricity starts with data

In B2B SaaS, support is often the moment of truth. Clients don’t open a ticket for fun, it’s because something needs fixing or answering fast. That’s why the feedback after each interaction matters.

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    Our Customer Satisfaction Score (CSAT) has remained strong and stable, consistently exceeding the 70% benchmark considered good across industries. What’s even more telling is the trend behind it: more and more clients are giving feedback. Over the past six months, our response rate has climbed steadily, reaching 63% in August.

    In an industry where average survey response rates often sit below 30%, this shows real engagement. Clients don’t just click through, they trust that their feedback is valued and acted upon.

    For Maxxton, that’s what customer centricity means in practice. It starts with data, and it leads to better service every day.

     
     
     
     
     
     

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