Customer centricity starts with data

Posted on September 3, 2025

2 min

Our Customer Satisfaction Score (CSAT) has remained strong and stable, consistently exceeding the 70% benchmark considered good across industries. Even more telling: more clients are giving feedback, with our response rate climbing steadily to reach 63% in August.

In B2B SaaS, support is often the moment of truth. Clients don’t open a ticket for fun, it’s because something needs fixing or answering fast. That’s why the feedback after each interaction matters.

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In an industry where average survey response rates often sit below 30%, this shows real engagement. Clients don’t just click through, they trust that their feedback is valued and acted upon.

For Maxxton, that’s what customer centricity means in practice. It starts with data, and it leads to better service every day.

Customer centricity starts with data

In B2B SaaS, support is often the moment of truth. Clients don’t open a ticket for fun, it’s because something needs fixing or answering fast. That’s why the feedback after each interaction matters.

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