Ankita Saxena | 2 November 2023

Accommodation Allocation Through Priority Management

Five elements

Priority management is used for different reasons:

  1. Optimise occupancy rates and placement of reservations
  2. Prevent unnecessary gaps and avoid loss of revenue
  3. Distribute turnover fairly among owners
  4. Comply with owners’ contracts
  5. Comply with gap rules requiring a minimum number of nights between bookings

 

You can prioritise which units of your accommodation types should be shown on top when guests are creating reservations on the website. We discuss five elements that are vital to a successful set-up.

1) Target amount

One of the most crucial elements of priority management is the Target amount. The further away from the target, the higher the accommodation can be found in the search results on the website. Suppose that accommodation A and B should each yield €10,000. If accommodation A is rented for €500, 5% of the target amount will have been achieved. Since accommodation B is at 0%, this accommodation will be at the top of the next search results. All calculations take place dynamically. This helps you achieve your revenue targets more efficiently but also allows a relatively fair distribution of revenue for the units of a contract type.
As your occupancy rate climbs to 85%, the influx of bookings surges. In such scenarios, we take proactive steps to optimise the placement of these bookings on the planboard to ensure that unnecessary gaps are not created on the planboard. Our system seamlessly transitions to planboard fitting, automatically ensuring the absence of any superfluous gaps between reservations and avoiding loss of revenue due to the same.

2) Seasonality

Seasonality is the collection of periods in the year with different occupancy rates. These periods can be marked as ‘Low’, ‘Mid’, and ‘High’ seasons for a particular year. The target amount to be achieved per accommodation also depends on various pricing strategies set for different seasons. During high season periods, the system automatically elevates revenue targets, while in low season, targets are moderated to align with lower occupancy expectations.

3) Value scoring index

Does your business operate without homeowners or complex contracts? Then you can simply use the Value Scoring Index to assign a priority yourself to the accommodation to tell the system which accommodations should be assigned higher priority numbers relative to others based on your business needs.

4) Contract Priority

You use this parameter when you simply want to prioritise the booking of units from one contract type over another. This parameter is used to prioritise the units or order them as per the priority number linked to the contract type. All the units linked to that contract will be prioritised or displayed according to the priority number of the contract type while creating a reservation. When using the Contract type priority number to prioritise the units of an accommodation type belonging to a specific Contract type. Units with Contract types having lower priority numbers are displayed on top when creating a reservation. For example, Contract type 1 has priority = 10, Contract type 2 has priority = 20, then units belonging to Contract type 1 will be shown on top when guests make a reservation.

5) Planboard fitting

Planboard fitting serves as a powerful tool for achieving optimal planning chart fitting. When your primary goal is to seamlessly place reservations on the planboard without leaving any unfillable gaps, planboard fitting becomes your go-to solution. This remarkable feature guarantees the efficient placement of reservations on the planning chart, minimising any unnecessary gaps and avoiding loss of revenue due to unsold nights.

Advanced algorithms

We want to stress that you will often use more advanced algorithms that make priority management very dynamic. For instance:

  • When introducing a new accommodation halfway through a season, priority management adjusts targets in a proportional manner.
  • When homeowners block specific booking periods or choose to stay in their own accommodations, the algorithms adapt by proportionally lowering the revenue target.
  • In instances where filters like pet-friendly accommodations or the availability of air conditioning are applied in a search engine, priority management considers these criteria when determining unit prioritisation.

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    Author
    Ankita Saxena | 2 November 2023
    Ankita Saxena, with a Masters of Business Administration in leadership and strategy, has been a key member in product management since 2012 and she currently serves as the CPO at Maxxton.
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