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In this recorded breakout session from the Maxxton Horizon event last June, Maxxton’s own web consultant, Martin Meijering, shares the latest strategies and technologies to help resorts, parks, and holiday destinations attract more guests while keeping acquisition costs under control.
From pre-arrival engagement to optimised booking flows, Martin shows how smart data and guest-centric thinking can unlock higher conversion rates.

Martin Meijering
Web Consultant, Maxxton
Martin Meijering is a seasoned web consultant at Maxxton. With a strong background in web development and digital consultancy, Martin plays a pivotal role in enhancing Maxxton's online platforms and services.
Somewhere near the beach. A pool for the kids. Easy access to the bike trail. They find your resort. It ticks every box. Sleeps five. Clean design. Good reviews. They click ‘book’ and that’s where everything needs to ...
Introduction At Maxxton, that journey begins with the developers themselves. What started as experiments to make coding faster and cleaner has grown into a culture of sharing, testing, and improving with AI. By refining ...
Predefined (static) flows change into (personalised) smart (dynamic) flows. Hence, flexibility and the ability to easily adjust the book flow are key. Even better, make your flow adaptable to relevant parameters and ...
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