Europe is where outdoor-hospitality demand meets spending power, and for holiday parks, international guests are a fast lever to lift occupancy. Two source markets are leading that demand right now: Germany and Scandinavia. Reaching either one depends on something many operators still underestimate and neglect : smart channel management.
In this recorded breakout session from the Maxxton Horizon event last June, Maxxton’s own web consultant, Martin Meijering, shares the latest strategies and technologies to help resorts, parks, and holiday destinations attract more guests while keeping acquisition costs under control.
Dynamic pricing is reshaping revenue management for holiday parks and campsites, but most operators don’t yet approach it the right way. During Maxxton's Dynamic Pricing Day, 26 March 2026, revenue strategist Vlatka Barcan made the case for a fundamental rethink: real-time pricing is not a technical upgrade. It is a cultural transformation.
Switching systems is one of the biggest decisions a holiday park or campsite operator can make. The technology might be better on the other side, but one question keeps coming up: what happens to our data? For many prospects, data migration is the part that causes the most hesitation.
Nature travel is having a moment. Outdoor experiences have become the top booked category on Airbnb, with searches for nature stays outpacing all other categories. Globetrender For holiday parks and campsite groups, that is not a trend to watch from a distance. It is a distribution opportunity, if your PMS can keep up.
Over the past year, 26% of travellers discovered accommodations via OTAs such as Booking.com or Expedia, surpassing search engines. By the time a potential guest reaches your website, they’ve already done their homework. Your website, therefore, needs to be more than just a digital brochure.
Across Europe, short-stay accommodation businesses are frequently ownership platforms as well. The model is subtle in appearance but significant in implication.
In 2015, we decided to transform Newyse, our legacy property management system from 2003, into Maxxton, a cloud-based PMS built around responsiveness, readability, and operational efficiency.
Taking a family vacation isn't a given for all employees. Prices add up quickly. Summer always arrives too soon. A week in a mobile home turns into a series of calculation. It gets postponed. Until later. Until the following year.
Guests on holiday don’t hold back. They take long showers, turn the heating high and expect comfort from the moment they arrive. For operators, this means rising utility bills. For the planet, it means unnecessary waste.
Explore how organisations can move from reactive defence to proactive security maturity.
In hospitality, every guest interaction is an opportunity, not just to resolve questions, but to build stronger relationships.
