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Dynamic pricing is reshaping revenue management for holiday parks and campsites, yet most operators haven't found the right approach. At Maxxton's Dynamic Pricing Day, revenue strategist Vlatka Barcan argued real-time pricing isn't a technical upgrade, it's a cultural transformation.

Over the past year, 26% of travellers discovered accommodations via OTAs such as Booking.com or Expedia, surpassing search engines. By the time a potential guest reaches your website, they’ve already done their homework. Your website, therefore, needs to be more than a digital brochure.