How to attract & increase direct bookings

Did you know? While direct bookings drive higher profit margins, many hospitality businesses struggle to convert interest into action. In this webinar, we’ll break down the critical factors that influence guest decision-making—so you can attract and turn more lookers into bookers.

We’ll be joined by Rudolph Dekker, Head of Travel at Adchieve, who will share insights on how Adchieve drives more guests to your website. Martin Meijering, Web Consultant at Maxxton, will then demonstrate how to turn those visits into direct bookings. 

What you’ll learn:

• The real reason potential guests hesitate to book—and how to fix it
• The power of a smart, conditional booking flow vs. a static one
• How to make your website feel like a promise kept before check-in
• The hidden opportunity between booking and arrival to drive engagement and upsells
• Strategies that turn first-time guests into repeat visitors

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