A system built for single campsites
Sandaya’s previous system was designed for individual campsites. As the group grew, that design held back expansion. Without connections to other systems, central teams spent time transferring data manually instead of running the business.
-
No consolidated view across the group
-
Manual imports and exports between systems
-
Every new site added work rather than economies of scale
One group, four regulatory frameworks
Each country has its own invoicing, VAT and reporting rules. Managing operations in Spain, Italy, Belgium and France through workarounds was not an option for a group continuing to expand internationally.
-
Real-time VAT reporting (SII) in Spain
-
Electronic invoicing (SDI) and fiscal receipts in Italy
-
Police registration and statistical reporting in each country
Onboarding new and acquired sites quickly
After each acquisition, Sandaya wants to move the site to its systems and start selling through the group’s channels as quickly as possible.
-
Each acquired site comes with its own setup and accommodation
-
One central website for all campsites
-
Synchronised distribution to tour operators and partner
Thousands of access rights to manage, campsite by campsite
With 2,700 employees, many of them seasonal, Sandaya handled every new account, role change and departure manually, campsite by campsite. The process was slow, repeated every season, and hard to secure: access remained active after employees left, and reception shared passwords.
-
2,700 user accounts on Maxxton, largely renewed every season
-
Access granted and revoked manually at each site
-
No link between Sandaya’s IT directory and user rights in the PMS
Years of guest history and loyalty
Sandaya has a large, loyal guest base and its own loyalty programme. More than a million guest profiles, along with their booking histories and loyalty transactions, had to be migrated without disrupting guest relationships.
-
More than a million guest profiles and their history
-
A loyalty programme that had to keep running
-
Sandaya’s website and booking engine had to remain connected
How Maxxton supports Sandaya
Local compliance built into the standard platform
As Sandaya expanded, Maxxton incorporated each country’s rules into the product: French invoice formats and electronic invoicing via Sovos; ID document registration, police reporting and real-time VAT reporting (SII) in Spain; SDI electronic invoicing, Fiskaly fiscal receipts and ISTAT statistical reporting in Italy; and PEPPOL invoicing in Belgium. Italian and Spanish were added as system languages. Because all of this is part of the platform, new Sandaya sites in these countries use the same configuration, as do other Maxxton operators.
One platform, from central sales to the campsite
Sandaya uses Maxxton to manage bookings from its call centre and campsites, front desk activities, finance, owner management, Guest Help Desk with its loyalty programme, notifications, content, distribution and operations. Campsite teams use the Operations app on site. Sandaya’s own website connects through the Maxxton API, allowing the group to retain control of its brand experience while every channel sells from the same inventory.
Access managed through Sandaya’s directory, without manual entry
All Sandaya employees log in to Maxxton using single sign-on through the group’s directory (SAML 2.0, compatible with Microsoft Entra ID and Google Workspace). Maxxton and Sandaya defined user templates together. When an employee is added to Sandaya’s IT system with their attributes (for example, role: receptionist; campsite: Aloha), they automatically receive the appropriate Maxxton profile at first login, including roles, campsite, distribution channel and till. Role changes and departures recorded in Sandaya’s directory are automatically reflected in Maxxton in the same way.
• 2,700 users created and updated automatically
• No Maxxton passwords to manage: authentication stays within Sandaya’s IT
environment
• Recording a departure in the directory automatically revokes access to
Maxxton
Expert teams on hand
The rollout happened in two phases: central sales in November 2025, then the campsites in April 2026. For the campsite opening, Maxxton provided eight weeks of hypercare, with specialists on site at Sandaya’s head office, daily joint meetings and a dedicated team that included the CTO and product owners for finance, commercial functions and operations.
Support continues today: Maxxton’s experts help Sandaya with its day-to-day use of the platform, its projects and its growth.
Features built with Sandaya, now standard
Several features developed to meet Sandaya’s needs have improved the product for every Maxxton operator: the loyalty programme, accommodation type
groups, block contract invoicing, the ability to assign one housekeeping task to two staff members, guest search in the Operations app and a tool for auditing the configuration of more than 600 distribution channels. Roadmap workshops have been held since 2023, and Sandaya is one of the first operators to test Max, Maxxton’s AI agent for teams.
One platform behind Sandaya's growth
Key takeaways
-
70+ campsites in four countries on a single cloud platform, from the call centre to reception
-
A new site integrated across Sandaya’s systems in two weeks, with the Maxxton setup completed in 24 hours
-
Local compliance for four countries built into the standard product and also used by other Maxxton operators
-
2,700 users provisioned automatically through SSO, saving close to 900 hours a year on access management
A rollout in two phases across four countries
Central sales through Sandaya’s website and call centre moved to Maxxton in November 2025. In early April 2026, 56 campsites opened on the new platform, with the rest following by the end of May. In September 2026, Sandaya opened sales for the 2027 season on Maxxton.
Guest history preserved
The migration carried over Sandaya’s entire guest relationship, processing and preserving several million records, including guest profiles, booking histories and loyalty transactions.
Centralised data across four countries
Booking, guest, inventory and financial data are held in one place across every country and channel. Central teams no longer move data between systems by hand, and every channel sells from the same inventory.
Ready for the next acquisition
With one platform and one data model, every new campsite connects to the group’s central sales, distribution and guest database using the same configuration. This is a real advantage for a growth model built on acquisitions.
Compliance that grows with the group
With the rules of France, Spain, Italy and Belgium built into the platform, Sandaya operates across all four countries without country-specific workarounds. This removes a major barrier to cross-border growth.
Partners
Jean-Marc Hoarau, Director of Sales, Marketing and Information Systems
A specialist in digital transformation and commercial strategy in tourism, Jean Marc Hoarau holds a degree in information systems. He developed his expertise at leading hospitality and leisure organisations, notably as Chief Information Officer at Vacances Bleues, where he led the modernisation of its technology infrastructure and the digitalisation of the guest experience.
He joined Sandaya, an outdoor hospitality group, in April 2024 to lead the Maxxton project. In February 2026, he was appointed Director of Sales,
Marketing and IT and joined the executive committee. He oversees guest acquisition, commercial performance and the group’s technology.
Steven Maurouard, E-Commerce & Business Systems Manager
Steven Maurouard has 15 years of experience in outdoor hospitality, combining practical knowledge of the sector with expertise in information systems. He joined Sandaya in 2012, when the group had just four campsites, and has played an active role in its rapid technological growth. He also worked at a
PMS software provider from 2016 to 2018. An expert in the sector’s software challenges, he is closely involved in the Maxxton platform, driving the roadmap, feature prioritisation and overall strategy.