Breakout sessions
Compliance
Europe's digital rules are here: what hospitality operators need to know
E-invoicing, fiscalisation and VAT complexity are transforming hospitality operations across Europe. George walks through the key compliance shifts already in force and those arriving in the next 18 months with real scenarios and a clear roadmap.
George Kanellopoulos
Product Owner & Compliance Expert, Maxxton
Revenue Management
Dynamic pricing in practices: from strategy to results
Static pricing is no longer enough. Steven (product) and Bart (operator) share what separates theory from results: the best practices that deliver measurable returns, the common pitfalls, and how to get more from your pricing strategy today.
Bart Verkade
Revenue Manager, Libéma
Steven Sies
Product Owner, Maxxton
Analytics & AI
Beyond the dashboard: how AI is changing what your data can tell you
BigQuery AI + Gemini changes what operators can do with their data: natural language queries replace complex reports, anomalies are surfaced before they become problems. Rob + Google speaker explore what this means in practice for holiday parks.
Rob Sonke
CTO, Maxxton
Direct bookings
How to build a digital experience strategy that converts
From landing page to confirmed booking -- without touching an OTA. Martin covers the latest Web Manager developments and how smart data + guest-centric design drives conversion.
Martin Meijering
Web consultant, Maxxton
AI
Guest data, put to work: inside Maxxton's customer care AI agent
Your guests leave signals throughout their journey. Most sit unused when a care question arrives. Gijs walks through Maxxton's Customer Care AI Agent: how it connects guest history to real-time responses.
Gijs Gubbels
AI Engineer, Maxxton
UX
Where complexity lives, and how to reduce it
Software that takes weeks to learn is a hidden cost every time someone new starts. Tom shows how Maxxton's design system is cutting task times, training and support tickets — and what that means for your team.
Tom Reinartz
Theme Owner & Lead UX Designer, Maxxton